Don’t Blame Psychologists (Do) for Subliminal Advertising

Share this on WhatsApp Originally published in August 1958 Credit: Scientific American Advertisement “Subliminal stimulation has become a public issue since a commercial research firm announced that it can be used to sell popcorn and Coca-Cola to movie theater audiences. Last month three psychologists of the University of Michigan presented their views on the technology … Continue reading Don’t Blame Psychologists (Do) for Subliminal Advertising